It’s hard to ignore the trend for fuller eyebrows thanks to the likes of Cara Delavigne and Keira Knightly, but even bountiful brows can benefit from a slick of enhancing gel to add definition and fill in any sparse areas. For the past six months or so I’ve been using Benefit’s Gimme Brow, and I loved it so much I fully intended to repurchase it, even though it costs an eye-watering £18.50 for a 3g tube…that was until I discovered a cheaper alternative which I thought was worth a try. L’Oreal Brow Artist Plumper costs just £5.99 for a tube that looks at least twice as big as the Benefit gel (the weight isn’t stated on the tube).
So how did it measure up against the high end product? Well in terms of consistency it’s fairly similar. Both contain fibres to plump up the brows and add definition. Both are water-resistant and long-wearing…I’ve tested both out on long runs and neither budged at all!
The main difference is in the colour. I have the darkest shade in both products and I do prefer the greyer tone of Gimme Brow (which is on the left in the photo below). That said, the L’Oreal isn’t so warm-toned that it looks unnatural. The flip side of getting a more generous tube is a bigger wand (as you can see in the photo above) which isn’t really a problem but it does make application ever so slightly more fiddly.
My verdict? Well on balance I think the L’Oreal gel is a fantastic product and great value for money. There’s no doubt that Benefit consistently come up with amazing products, and if money were no object I’d be repurchasing Gimme Brow…but a saving of more than £12? It’s a no brainer! When it comes to Splurge v Save, save wins on this occasion!
Benefit Gimme Brow is available in two shades – Light/Medium and Medium/Deep, while L’Oreal Brow Artist Plumper is available in Blonde, Dark Brunette and Transparent.