If you follow me on Instagram you may have seen my posts from the Blogosphere Festival in London yesterday. It was held at the Landmark Hotel directly opposite Marylebone station, so very easy to find. It was the first time I’d attended Blogosphere so I had no idea what to expect.
This was actually my second trip to London this week, as I’d travelled down on Wednesday for the Bias Cut’s pop up shop (which I’ll post about later in the week). Living in Cheshire makes it a bit of a trek to the capital, so to make two trips a few days apart is highly unusual for me.
The weather’s been dreadful this week, which made deciding what to wear even more difficult. Trains can either be swelteringly hot or cold and draughty. The tube however, is always oppresively hot and stuffy. All of this poses a style dilemma!
I’d put two outfits out the night before so I could decide on which one when I got up in the morning. My alarm was set for 6am so I’d laid everything out. I decided on a loose metallic mustard batwing top (first seen here) with black high waisted skinny jeans. The top is loose and not too thick, which is ideal for travelling in. I topped it off with one of my leopard print faux fur coats. It may seem a bit extravagant to have three, but they are all different styles! I haven’t worn heels for ages because my feet have been aching so much, but these wide-fitting ankle boots are ok for walking moderate distances in. Thick socks help too π
The hat was both the cause of, and the answer to the problem of a bad hair day. It wasn’t behaving at all that morning, and by the time I arrived at the hotel it was totally flat and limp. I would have felt a pillock wearing a hat indoors all day, although it was tempting! It definitely made for better photos. This flower wall was like catnip for bloggers… just as well it was double-sided! I really want one in my house!
I was looking forward to meeting up with Suzi (aka Alternative Ageing) more than the actual event. We first met at the 3040 Blogger Meet two and half years ago and have stayed in touch ever since. It was wonderful to spend the day catching up with Suzi. We chatted about veganism, menopause and the TV industry (Suzi was a journalist before training as a nutritionist and starting a blog). Her book, also entitled Alternative Ageing, has just been published and is available at Amazon…put it on your Christmas wishlist!
There were four panels throughout the day discussing different topics – two in the morning and two in the afternoon. To be totally honest, I learned very little from these. The Importance of Audio was one that didn’t really apply to me, but as I knew nothing about podcasts, I did learn a few things. The other three panels just confirmed what I already knew: don’t promote a product you don’t like just for the money and don’t buy fake followers. That really was it in a nutshell. But we all know that already, right?
I actually learned more chatting to Suzi who really knows her stuff, and is incredibly tech savvy. She’s also very generous with her knowledge. That’s what I love about the blogging community – especially the 40+ blogging community – everyone is so helpful and supportive π
I had a chat with the Vionic team and tried on a pair of ankle boots that were so comfortable. The way they support the arch and take the weight off the ball of the foot is genius. My size eights look humungous…made worse by wearing skinny jeans. If only someone would design comfortable shoes that make big feet look smaller!
There was a steady queue for the hair styling. I gave up waiting in the end because the last panel was due to start and I was only going to put my hat on anyway. Those beach waves will have to wait!
There was a drinks area serving tea, coffee and mocktails throughout the day; the blueberry mojitos were delicious! There was a constant supply of food in little bowls, including some vegan options. I tried a yummy vegetable thai curry with rice, and broccoli with quinoa and pumpkin seeds. It wasn’t enough to keep us going for the whole day though, so we popped out to Pret for a falafel salad.Β During the break for lunch, we weren’t supposed to be in the ballroom where the event took place. But as there wasn’t adequate seating outside we sneaked back in with our salads…naughty!
The afternoon session was clearly more popular than the morning. There weren’t even enough chairs for people to sit and listen to the panels; some were sitting on the floor while others had to stand. I’d bought an early bird ticket so I paid Β£25 for the whole day (which was half price). But those who’d paid that much to attend just one session and not even have a seat must have felt pretty cheesed off. It was also very noisy because not everyone came over to listen to the guest speakers. Given that there were only about half a dozen stands I’d have thought that was the whole point of going!
There was one other thing that struck me as odd, and if I’m honest a little bit stingy. Now I don’t want you to think that I’m one of those entitled bloggers who expect everything for free. We did get goody bags with a Christmas party game, a notebook and a lovely Dior palette courtesy of World Duty Free (one of the sponsors). So when I saw the piles of Blogosphere magazines on the table by the door, I naturally assumed that they might give us one in the goody bag. But it turned out they were just there to get attendees to subscribe. The organisers not giving paying guests a copy of their own magazine seemed really odd to me.
According to the website it’s Β£30 for four issues a year or Β£8 for a single issue. We received one of the magazines at the 3040 Blogger Meet and I thought it was ok but I wasn’t blown away by it. Considering I baulk at paying Β£4+ for a monthly glossy, I certainly won’t be shelling out Β£8 for it. I think putting a copy in the goody bag might have got them more subscriptions, but I guess they have their reasons!
Anyway, all the negative stuff aside, it was a really good day. My trains ran on time, the venue was lovely, I didn’t get soaked (as I did on Wednesday when the tube failed us) and I spent the day with a fabulous blogger friend π
SHOP THE LOOK
Faux fur coat from eBay (similar)| M&S top (similar) | Mango high waist skinny jeans | Principles leopard print ankle boots (similar) | Zara hat (similar) | Messages in Metal necklace c/o
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We could have met for tea! Next time you stay down to give me a shout! I bet it was lovely spending some time with Suzi too.
I thought the same about the blogging mag. I would so much prefer a mag about blogging rather than a directory of bloggers. Not sure if that’s changed but I wasn’t impressed.
I will do Laurie, it’d be lovely to see you again! We need another blogger meet up π
I just adored these photos and your outfit. The hat made it.it sounds like you had an interesting time. I agree that you probably learnt more from networking than the panels. It sounds like pretty basic level of info from the panels which i find odd.
https://www.muttonstyle.com
Thanks Anna. Yes the panels were a bit disappointing – I think they need some more mature bloggers!
What a lovely post! Isn t it fantastic to meet other bloggers! I don t attend events as I feel not confidant enough. Because of my illness. Stupid right!
Thanks Nancy! That’s a shame you don’t feel confident enough to go to blogger events…maybe a smaller one would be ok for you if you go with another blogger? This wasn’t as big as I expected and not hustly bustly…plenty of opportunites to sit and relax.
How lovely, wish I’d got a ticket for it now! Glad we met up on Wednesday though. Love the whole outfit Emma, you certainly look good against the flower wall. Thanks for sharing and hosting lovely. Jacqui Mummabstylish
Thanks Jacqui! Jacynth’s pop up was so much fun, and it was lovely to see you, Anna and Valerie π
Gosh β two trips to London in one week! Are you mad?! lol
It sounds like it was an interesting event but way more fun to meet your friend though! Gad you enjoyed it, Emma.
Suzy xx
Haha, I think I must be! Seriously though, both trips were definitely worth it. I’d go more often if I could afford it!
Interesting read – I have always wondered of these events were worth the time. I’d be more up for a blogger meet-up for sure! xx Maria
https://www.passionfruitpawsandpeonies.com
Blogger meet ups are fantastic Maria! Maybe we should all meet up for a day π
A great and very fair review of our fun at Blogosphere on Saturday. And thank you for the lovely compliment, glad to share my top tips with you. x
Thanks Suzi π I really enjoyed spending the day with you, hope we get to do it again soon π
You look fabulous, Emma! What a fun event. I havenβt been to a blogger event in quite awhile. And I adore Suzi! So much fun that you got to spend the day together. Thanks for sharing your experience.
Shelbee
http://www.shelbeeontheedge.com
Thanks so much Shelbee! Blogger events are fun aren’t they? Suzi is such fantastic company, it was a fab day π
I enjoyed reading your review of the blogger event. Your sparkle gold sweater is a wonderful piece, and yes, that flower wall looks pretty amazing!
Thank you Kim! I loved the wall π
What a lovely event! Love that flower wall, sooo perfect for photoshoot indeed.
Jessica | notjessfashion.com
I really want a flower wall in my house!
I always enjoy going to these events if there is good material.
That wall was perfect for photos!!
XOXO
Jodie
http://www.jtouchofstyle.com
Yes the wall was amazing! I want one!
First of all Emma you looked spectacular – black skinnies and a leopard coat with matching ankle boots is UBER chic!
I can’t say I’m impressed with what they put on for you… they didn’t put a magazine in the goody bags?! They’re hosting the bloomin event, for goodness sake!! That would have the opposite effect on me and make me NEVER want to buy it or subscribe. Plus the panels… oh dear. Not promoting a product you don’t like just for the money is just common sense! I think you were very polite about your day, especially when they couldn’t even give everyone seats.
But you got to see Suzi – that I bet was the highlight, LOVE her!! Although I can’t see myself having enough time to put on another 30-40 meet equivalent, I was thinking I should just organise a big over 40 meet up/lunch…
Thanks so much Catherine! Yes, the magazine thing was a bit odd. I flicked through a copy in WHSmiths at Euston on the way back so don’t feel like I’ve missed out on anything! Spending the day with Suzi was an absolute blast, she’s so lovely and knowledgeable. A big meet up over lunch would be awesome, we should definitely do it π
looks fun. that wall!!! So picture worthy!
Thanks Stephanie π