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The Rise of Clean Beauty: Why Gentle Formulas Are Winning

May 8, 2025

The beauty industry has always evolved alongside changing consumer expectations. In recent years, one movement has grown beyond a trend to become a true shift in how we think about skincare and makeup: clean beauty. Consumers today are looking for more than just fast results – they want products that are safe, gentle, and ethically made. As the demand for transparency and wellness grows, gentle…

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About Me

Hi, I’m Emma…welcome to Style Splash! I’m a style, beauty, travel & lifestyle blogger. Iย  love having fun with fashion and hope to inspire others to do the same…at any age!

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Our most recent Style Not Age theme was Say Yes to the Dress! I chose the prompt after finding lots of dresses packed away in a suitcase that I'd forgotten about. I'm almost always in trousers so I needed a kick up the bum to switch things up. This pale yellow dress is a few years old now but the colour is very on trend for this season ๐Ÿ’› George had to get in on the action (last photo) while brother Teddy was hiding in the bushes somewhere ๐Ÿ˜บ๐Ÿ˜บ #butteryellow #stylenotage #summeroutfit 
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Dress @andotherstories 
Sunglasses @escadaofficial
Sandals @coastfashion 
Cat model's own @georgeandteddytuxedocats 
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#stylewithasmile #yellowdress #summerstyle #springfashion #sayyestothedress #styleblogger #styleinspiration #styleinspo #mellowyellow #ukfashionblogger #ukstyleblogger #mycolourfulwardrobe #howihue #makeyousmilestyle #midlifestyleblogger #stylegram #stylediaries #ihavethisthingwithcolour #dopaminedressing #otherstories #softyellow 
#thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
Our most recent Style Not Age theme was Say Yes to the Dress! I chose the prompt after finding lots of dresses packed away in a suitcase that I'd forgotten about. I'm almost always in trousers so I needed a kick up the bum to switch things up. This pale yellow dress is a few years old now but the colour is very on trend for this season ๐Ÿ’› George had to get in on the action (last photo) while brother Teddy was hiding in the bushes somewhere ๐Ÿ˜บ๐Ÿ˜บ #butteryellow #stylenotage #summeroutfit 
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Dress @andotherstories 
Sunglasses @escadaofficial
Sandals @coastfashion 
Cat model's own @georgeandteddytuxedocats 
.
.
#stylewithasmile #yellowdress #summerstyle #springfashion #sayyestothedress #styleblogger #styleinspiration #styleinspo #mellowyellow #ukfashionblogger #ukstyleblogger #mycolourfulwardrobe #howihue #makeyousmilestyle #midlifestyleblogger #stylegram #stylediaries #ihavethisthingwithcolour #dopaminedressing #otherstories #softyellow 
#thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
Our most recent Style Not Age theme was Say Yes to the Dress! I chose the prompt after finding lots of dresses packed away in a suitcase that I'd forgotten about. I'm almost always in trousers so I needed a kick up the bum to switch things up. This pale yellow dress is a few years old now but the colour is very on trend for this season ๐Ÿ’› George had to get in on the action (last photo) while brother Teddy was hiding in the bushes somewhere ๐Ÿ˜บ๐Ÿ˜บ #butteryellow #stylenotage #summeroutfit 
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Dress @andotherstories 
Sunglasses @escadaofficial
Sandals @coastfashion 
Cat model's own @georgeandteddytuxedocats 
.
.
#stylewithasmile #yellowdress #summerstyle #springfashion #sayyestothedress #styleblogger #styleinspiration #styleinspo #mellowyellow #ukfashionblogger #ukstyleblogger #mycolourfulwardrobe #howihue #makeyousmilestyle #midlifestyleblogger #stylegram #stylediaries #ihavethisthingwithcolour #dopaminedressing #otherstories #softyellow 
#thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
Our most recent Style Not Age theme was Say Yes to the Dress! I chose the prompt after finding lots of dresses packed away in a suitcase that I'd forgotten about. I'm almost always in trousers so I needed a kick up the bum to switch things up. This pale yellow dress is a few years old now but the colour is very on trend for this season ๐Ÿ’› George had to get in on the action (last photo) while brother Teddy was hiding in the bushes somewhere ๐Ÿ˜บ๐Ÿ˜บ #butteryellow #stylenotage #summeroutfit 
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.
Dress @andotherstories 
Sunglasses @escadaofficial
Sandals @coastfashion 
Cat model's own @georgeandteddytuxedocats 
.
.
#stylewithasmile #yellowdress #summerstyle #springfashion #sayyestothedress #styleblogger #styleinspiration #styleinspo #mellowyellow #ukfashionblogger #ukstyleblogger #mycolourfulwardrobe #howihue #makeyousmilestyle #midlifestyleblogger #stylegram #stylediaries #ihavethisthingwithcolour #dopaminedressing #otherstories #softyellow 
#thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
Our most recent Style Not Age theme was Say Yes to the Dress! I chose the prompt after finding lots of dresses packed away in a suitcase that I'd forgotten about. I'm almost always in trousers so I needed a kick up the bum to switch things up. This pale yellow dress is a few years old now but the colour is very on trend for this season ๐Ÿ’› George had to get in on the action (last photo) while brother Teddy was hiding in the bushes somewhere ๐Ÿ˜บ๐Ÿ˜บ #butteryellow #stylenotage #summeroutfit . . Dress @andotherstories Sunglasses @escadaofficial Sandals @coastfashion Cat model's own @georgeandteddytuxedocats . . #stylewithasmile #yellowdress #summerstyle #springfashion #sayyestothedress #styleblogger #styleinspiration #styleinspo #mellowyellow #ukfashionblogger #ukstyleblogger #mycolourfulwardrobe #howihue #makeyousmilestyle #midlifestyleblogger #stylegram #stylediaries #ihavethisthingwithcolour #dopaminedressing #otherstories #softyellow #thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
23 hours ago
View on Instagram |
1/4
Our latest Thrifty Six theme was Double Denim ๐Ÿ‘–๐Ÿ‘– So I dug out this vintage waistcoat that I think belonged to my brother many years ago and paired it with my fave palazzo jeans. I rarely wore jeans until I bought these, now I'm converted! #doubledenim #jeans๐Ÿ‘– #stylewithasmile 
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Jeans @marksandspencerstyle 
Shirt @foreveruniqueofficial @vinted
Bag @zara (old)
Vintage Brutus waistcoat 
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#denimstyle #denimondenim #denimlovers #stylesplash #styleinspo #stylehasnoagelimit #styleatanyage #ukfashionblogger #ukstyleblogger #palazzojeans #mycolourmedicine #howihue #makeyousmilestyle #colourlover #colouraddict #mycolourfulwardrobe #midlifestyleinfluencer #influencersofmidlife  #vintagedenim #thriftedfashion #thethriftysix #prelovedclothing #offdutystyle #outfitinspiration #secondhandfashion
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Our latest Thrifty Six theme was Double Denim ๐Ÿ‘–๐Ÿ‘– So I dug out this vintage waistcoat that I think belonged to my brother many years ago and paired it with my fave palazzo jeans. I rarely wore jeans until I bought these, now I'm converted! #doubledenim #jeans๐Ÿ‘– #stylewithasmile 
.
.
Jeans @marksandspencerstyle 
Shirt @foreveruniqueofficial @vinted
Bag @zara (old)
Vintage Brutus waistcoat 
.
.
#denimstyle #denimondenim #denimlovers #stylesplash #styleinspo #stylehasnoagelimit #styleatanyage #ukfashionblogger #ukstyleblogger #palazzojeans #mycolourmedicine #howihue #makeyousmilestyle #colourlover #colouraddict #mycolourfulwardrobe #midlifestyleinfluencer #influencersofmidlife  #vintagedenim #thriftedfashion #thethriftysix #prelovedclothing #offdutystyle #outfitinspiration #secondhandfashion
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Our latest Thrifty Six theme was Double Denim ๐Ÿ‘–๐Ÿ‘– So I dug out this vintage waistcoat that I think belonged to my brother many years ago and paired it with my fave palazzo jeans. I rarely wore jeans until I bought these, now I'm converted! #doubledenim #jeans๐Ÿ‘– #stylewithasmile 
.
.
Jeans @marksandspencerstyle 
Shirt @foreveruniqueofficial @vinted
Bag @zara (old)
Vintage Brutus waistcoat 
.
.
#denimstyle #denimondenim #denimlovers #stylesplash #styleinspo #stylehasnoagelimit #styleatanyage #ukfashionblogger #ukstyleblogger #palazzojeans #mycolourmedicine #howihue #makeyousmilestyle #colourlover #colouraddict #mycolourfulwardrobe #midlifestyleinfluencer #influencersofmidlife  #vintagedenim #thriftedfashion #thethriftysix #prelovedclothing #offdutystyle #outfitinspiration #secondhandfashion
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Our latest Thrifty Six theme was Double Denim ๐Ÿ‘–๐Ÿ‘– So I dug out this vintage waistcoat that I think belonged to my brother many years ago and paired it with my fave palazzo jeans. I rarely wore jeans until I bought these, now I'm converted! #doubledenim #jeans๐Ÿ‘– #stylewithasmile 
.
.
Jeans @marksandspencerstyle 
Shirt @foreveruniqueofficial @vinted
Bag @zara (old)
Vintage Brutus waistcoat 
.
.
#denimstyle #denimondenim #denimlovers #stylesplash #styleinspo #stylehasnoagelimit #styleatanyage #ukfashionblogger #ukstyleblogger #palazzojeans #mycolourmedicine #howihue #makeyousmilestyle #colourlover #colouraddict #mycolourfulwardrobe #midlifestyleinfluencer #influencersofmidlife  #vintagedenim #thriftedfashion #thethriftysix #prelovedclothing #offdutystyle #outfitinspiration #secondhandfashion
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Our latest Thrifty Six theme was Double Denim ๐Ÿ‘–๐Ÿ‘– So I dug out this vintage waistcoat that I think belonged to my brother many years ago and paired it with my fave palazzo jeans. I rarely wore jeans until I bought these, now I'm converted! #doubledenim #jeans๐Ÿ‘– #stylewithasmile . . Jeans @marksandspencerstyle Shirt @foreveruniqueofficial @vinted Bag @zara (old) Vintage Brutus waistcoat . . #denimstyle #denimondenim #denimlovers #stylesplash #styleinspo #stylehasnoagelimit #styleatanyage #ukfashionblogger #ukstyleblogger #palazzojeans #mycolourmedicine #howihue #makeyousmilestyle #colourlover #colouraddict #mycolourfulwardrobe #midlifestyleinfluencer #influencersofmidlife #vintagedenim #thriftedfashion #thethriftysix #prelovedclothing #offdutystyle #outfitinspiration #secondhandfashion #thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
7 days ago
View on Instagram |
2/4
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great  for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle 
.
AD 
Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories 
Top and bag from @donahortensia 
Shoes @vivaia_official (previous PR product)
Ring @yaayaalondon 
Bangle @monicavinader (previous PR product)
Watch @rotarywatches (previous PR product)
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๐Ÿ“ธ @is0bel.woolley
#stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great  for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle 
.
AD 
Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories 
Top and bag from @donahortensia 
Shoes @vivaia_official (previous PR product)
Ring @yaayaalondon 
Bangle @monicavinader (previous PR product)
Watch @rotarywatches (previous PR product)
.
.
.
๐Ÿ“ธ @is0bel.woolley
#stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great  for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle 
.
AD 
Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories 
Top and bag from @donahortensia 
Shoes @vivaia_official (previous PR product)
Ring @yaayaalondon 
Bangle @monicavinader (previous PR product)
Watch @rotarywatches (previous PR product)
.
.
.
๐Ÿ“ธ @is0bel.woolley
#stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great  for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle 
.
AD 
Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories 
Top and bag from @donahortensia 
Shoes @vivaia_official (previous PR product)
Ring @yaayaalondon 
Bangle @monicavinader (previous PR product)
Watch @rotarywatches (previous PR product)
.
.
.
๐Ÿ“ธ @is0bel.woolley
#stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great  for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle 
.
AD 
Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories 
Top and bag from @donahortensia 
Shoes @vivaia_official (previous PR product)
Ring @yaayaalondon 
Bangle @monicavinader (previous PR product)
Watch @rotarywatches (previous PR product)
.
.
.
๐Ÿ“ธ @is0bel.woolley
#stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
The mini heatwave was glorious โ˜€๏ธ Back to more seasonal temperatures over the Bank Holiday weekend though... typical! These light and airy trousers that look like a maxi skirt are great for warm weather, and thanks to the elasticated waistband they'll be perfect for the all-inclusive holiday later on! ๐Ÿ˜‰ #leopardprint #stylewithasmile #summerstyle . AD Trousers @izabel_london (PR product/affiliate product) ๐Ÿ”— in stories Top and bag from @donahortensia Shoes @vivaia_official (previous PR product) Ring @yaayaalondon Bangle @monicavinader (previous PR product) Watch @rotarywatches (previous PR product) . . . ๐Ÿ“ธ @is0bel.woolley #stylesplash #izabel #summeroutfitโ˜€๏ธ #ukfashionblogger #ukstyleblogger #styletips #styleinspo #midlifestyleinfluencer #influencersofmidlife #fashionblogger #styleblogger #outfitinspo #widelegpants #widelegtrousers #mvinsiders #monicavinader #vivaia #stylehasnoagelimit #styleatanyage #stylegram #outfitoftheday #makeyousmilestyle #rotary #thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
2 weeks ago
View on Instagram |
3/4
Nothing says spring like pastels and floral prints! ๐ŸŒธ๐Ÿ’ฎ๐Ÿชป๐ŸŒฑ๐Ÿƒ This trouser suit and top have been the perfect addition to my new season wardrobe ๐Ÿ˜
๐Ÿ”— ๐Ÿ”—๐Ÿ”— in stories
AD #springoutfit #stylewithasmile #pastel 
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#floralprint #stylehasnoagelimit #springstyle 
#styleblogger #midlifestyleinfluencer #imwearingri #influencersinthewild #influencersofmidlife #springvibes #howihue #mycolourmedicine #mycolourfulwardrobe #joyousdressing #wearwhatyoulove #dopaminedressing #izabel #ukfashionblogger #ukstyleblogger #dopaminestyle
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Nothing says spring like pastels and floral prints! ๐ŸŒธ๐Ÿ’ฎ๐Ÿชป๐ŸŒฑ๐Ÿƒ This trouser suit and top have been the perfect addition to my new season wardrobe ๐Ÿ˜
๐Ÿ”— ๐Ÿ”—๐Ÿ”— in stories
AD #springoutfit #stylewithasmile #pastel 
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.
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#floralprint #stylehasnoagelimit #springstyle 
#styleblogger #midlifestyleinfluencer #imwearingri #influencersinthewild #influencersofmidlife #springvibes #howihue #mycolourmedicine #mycolourfulwardrobe #joyousdressing #wearwhatyoulove #dopaminedressing #izabel #ukfashionblogger #ukstyleblogger #dopaminestyle
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Nothing says spring like pastels and floral prints! ๐ŸŒธ๐Ÿ’ฎ๐Ÿชป๐ŸŒฑ๐Ÿƒ This trouser suit and top have been the perfect addition to my new season wardrobe ๐Ÿ˜
๐Ÿ”— ๐Ÿ”—๐Ÿ”— in stories
AD #springoutfit #stylewithasmile #pastel 
.
.
.
#floralprint #stylehasnoagelimit #springstyle 
#styleblogger #midlifestyleinfluencer #imwearingri #influencersinthewild #influencersofmidlife #springvibes #howihue #mycolourmedicine #mycolourfulwardrobe #joyousdressing #wearwhatyoulove #dopaminedressing #izabel #ukfashionblogger #ukstyleblogger #dopaminestyle
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Nothing says spring like pastels and floral prints! ๐ŸŒธ๐Ÿ’ฎ๐Ÿชป๐ŸŒฑ๐Ÿƒ This trouser suit and top have been the perfect addition to my new season wardrobe ๐Ÿ˜
๐Ÿ”— ๐Ÿ”—๐Ÿ”— in stories
AD #springoutfit #stylewithasmile #pastel 
.
.
.
#floralprint #stylehasnoagelimit #springstyle 
#styleblogger #midlifestyleinfluencer #imwearingri #influencersinthewild #influencersofmidlife #springvibes #howihue #mycolourmedicine #mycolourfulwardrobe #joyousdressing #wearwhatyoulove #dopaminedressing #izabel #ukfashionblogger #ukstyleblogger #dopaminestyle
#thursdaytwirling @stylesolutionsbysarah 
#toggeduptuesday @thenoselfiefashionista
Nothing says spring like pastels and floral prints! ๐ŸŒธ๐Ÿ’ฎ๐Ÿชป๐ŸŒฑ๐Ÿƒ This trouser suit and top have been the perfect addition to my new season wardrobe ๐Ÿ˜ ๐Ÿ”— ๐Ÿ”—๐Ÿ”— in stories AD #springoutfit #stylewithasmile #pastel . . . #floralprint #stylehasnoagelimit #springstyle #styleblogger #midlifestyleinfluencer #imwearingri #influencersinthewild #influencersofmidlife #springvibes #howihue #mycolourmedicine #mycolourfulwardrobe #joyousdressing #wearwhatyoulove #dopaminedressing #izabel #ukfashionblogger #ukstyleblogger #dopaminestyle #thursdaytwirling @stylesolutionsbysarah #toggeduptuesday @thenoselfiefashionista
3 weeks ago
View on Instagram |
4/4