A couple of weeks ago I had the honour of modelling for the-Bias-Cut.com – an online boutique that celebrates women of all ages, shapes and sizes. I first met its founder, Jacynth last year, when I bought my gorgeous yellow Emile Vidal Carr coat. More recently, the Style Not Age collective collaborated with the-Bias-Cut.com for “The Shirt – a wardrobe staple” theme in June. I know that some of you are already fans of the-Bias-Cut.com, but for anyone not familiar with this fabulous online boutique I’ll share a brief background of the company.
Jacynth was inspired to start the company, which celebrates style at any age, because of her mum’s frustration with clothes shopping. The-Bias-Cut.com’s mission is to tackle ageism and offer women of all ages beautiful and modern pieces: “Every woman should be able to find those pieces that truly celebrate the best version of herself today, no matter her age.” The online boutique sources the most stylish, contemporary labels made to high manufacturing and ethical standards. Every piece is tried on by Jacynth and modelled by non-professional models so you can see what they really look like on. But they don’t just look fantastic – they feel fantastic too, thanks to the high quality fabric and craftsmanship.
The clothes are classic with a modern twist, pieces made to last and be worn over and over. When I wear really good quality clothes I feel more confident, and that creates a positive chain reaction. To some people it might seem frivolous to place so much importance on clothes, but they are a form of self-expression. Taking the time and care to curate a wardrobe of beautiful, well-made clothes means they are more than just pieces of fabric. By investing in my clothes I am investing in myself.
For a naturally shy person, modelling is a huge leap out of my comfort zone. I arrived at the studio in London after an early morning train from Cheshire feeling like a hot mess (and not in a good way!). The shoot was already in full swing and I went straight to makeup for the lovely Shari to work her magic. Not only a genius with makeup, she also works miracles on hair. I’d dyed mine the day before and it soon became obvious that it was not going to behave. Apparently you should never dye your hair before a shoot…whoops! It makes it very hard to style, but Shari perservered and transformed it from frizzy to shiny and bouncy. (She actually knew what brand of dye I’d used…now that’s impressive!)
When I saw the gorgeous Evey in front of the camera I had serious pangs of self-doubt; posing for photos in my garden with my husband is one thing, but for a team of professionals in a studio, well that’s a whole other level. Everyone was just lovely though and soon put me at ease. Just putting the clothes on changed my mindset instantly. And when Bukky (the third model) arrived with her gorgeous smile and infectious positive energy the fun really began! By the end of the day we were goofing around and doing the floss (prompted by Claire the stylist!).
The day passed by in a flash and before I knew it I was back at Euston waiting for my train, wondering if it was all a dream! But the photos are here to prove it was indeed real. Now the only dilemma I have is which pieces to buy, because I want them all! Modelling for the-Bias-Cut.com has to be one of the highlights of my blogging career and despite the nerves, I’d love to do it again! (I just won’t dye my hair the day before next time!)
Pandora jersey dress
Photos by Yuval Hen, courtesy of the-Bias-Cut.com