Who Owns Beyond Yoga and What Was Their Inspiration for Starting Such a Successful Brand?
Image courtesy of Buisnesswire.
BEYOND YOGA is a size-inclusive active and athleisure wear brand. The brand offers a variety of activewear products like jumpsuits, sweatshirts, and biker shorts while also offering options for leisure activity as well, like hoodies, pullovers, skirts, and more. All of these options sport BEYOND YOGA’s own fantastically soft fabric which keeps you comfortable no matter what you’re doing during your day. The brand also has options for men and maternity. But before we dive into all their fantastic products, let’s first take a look at the founders of the brand.
BEYOND YOGA was founded in 2005.The brand has over 1,050 retail partners around the world and offers a wide size range from XXS up to 4X globally. The company’s headquarters is located in Los Angeles, California. BEYOND YOGA currently has two retail locations, one in Santa Monica and the other in Irvine California. Almost all of the brand’s products can be found on their official online store (BEYONDYOGA.com) page as well as a select few online fashion retailers like Shopbop.
The official BEYOND YOGA website often offers sales of up to 20% off! Image courtesy of BEYOND YOGA.
Say hello to BEYOND YOGA’s co-founders Jodi Guber Brufsky (left) and Michelle Wahler (right). Image courtesy of Levistrauss.
Jodi has made one of her life missions to help women feel good in their bodies. Image courtesy of Theflairindex.
Jodi holds the titles of creator/founder and chief creative officer of the Beyond Yoga brand. Her main inspiration for starting the clothing line originates from her history in both the entertainment industry and her work as a yoga instructor. Both place pressure on individuals to conform to a certain look.
Jodi envisioned an activewear clothing line that supported and encouraged body positivity. This was the very foundation by which the BEYOND YOGA brand was built upon. The melding of this inspiration, a commitment to providing creative designs alongside luxury quality and functionality is what has propelled BEYOND YOGA into the successful brand it is today.
Before founding the BEYOND YOGA brand Jodi had a successful career with the William Morris company as a talent agent. She would also cofound a public relations company later on after her time with William Morris. Jodi still works as BEYOND YOGA’s chief creative officer and continues to push the creative vision of the brand forward.
Michelle is a mother of two who still finds time to run a successful company and paint in her free time. Image courtesy of Levistrauss.
That’s right, BEYOND YOGA has two founders! Michelle is both the co-founder and chief executive officer of BEYOND YOGA, just like Jodi. Unlike Jodi, Michelle’s history is in the world of fashion. Naturally, she noticed the lack of body-positive clothing brands that flattered a range of female bodies. It was from this that her desire to create BEYOND YOGA was born. Her experience with creating her own brand and meeting Jodi who shared a similar vision was all it took to set the two on the path of creating BEYOND YOGA.
Michelle brings more than a decade worth of knowledge and experience in the retail industry which makes her perfect for the role of CEO. Her effort in developing and expanding the brand’s distribution and production line has allowed BEYOND YOGA to be a brand whose products can reach a wide variety of countries around the world. Some of Michelle’s prior experience also includes work with People Magazine, Harper’s Bazaar, and Yahoo.
BEYOND YOGA’s Spacedye is the softest, best-selling performance fabric designed for activewear and yoga clothes. Spacedye products provide extra comfort, a better fit, and longevity. More than two million fans are using these cut, breathable, and sweat-wicking products.
This crop top is available in multiple colors including sapphire blue and vivid plum purple. Image courtesy of BEYOND YOGA.
The Spacedye Slim Racerback Cropped Tank is super soft and plenty flexible. This crop top is leopard print making it a perfect wardrobe staple. It is made in the USA with 87% polyester and 13% elastane. This top also provides UV protection!
This midi jogger is available in 6 different colors including sapphire blue and nocturnal navy. Image courtesy of BEYOND YOGA.
The Spacedye Midi Jogger is super soft and ultra cozy and is one of BEYOND YOGA’s first Spacedye joggers. This jogger is available in sizes XS to 4X. It’s made from 87% polyester and 13% elastane. These joggers have built-in moisture wicking which keeps you dry during those morning runs or hot yoga sessions. You’ll be hard-pressed to find joggers that pair better with other tees and tanks.
BEYOND YOGA offers a variety of soft and breathable, summer dresses, mini and midi dresses, and one-piece jumpsuits. These outfits are made to keep you looking good and staying comfy no matter the activity or time of day. Many of the options available in this section use BEYOND AMERICA’s Spacedye fabric so you know they will be buttery soft.
This square-neck dress is available in multiple colors including forest green and dragonfruit-sangria (redish). Image courtesy of BEYOND YOGA.
Beyond Yoga’s Featherweight At The Ready Square Neck Dress is lightweight and effortlessly cool. It’s made in the USA using the brand’s Spacedye fabric and 94% polyester and 6% spandex. It comes in sizes XS to XL and provides UV protection. It even has pockets…everyone loves pockets on a dress, right?
This jumpsuit is only available in two colors, darkest night (greyish black) and clove brown. Image courtesy of BEYOND YOGA.
BEYOND YOGA’s Spacedye Hit The Scene Jumpsuit is the perfect one-and-done outfit for almost all walks of life. Whether you’ve got dinner plans, need to take a trip downtown, or want to dance the night away this outfit’s got you covered. This jumpsuit comes in sizes XS to XL. The jumpsuit is made in the USA and is made from BEYOND YOGA’s Spacedye fabric as well as 87% polyester and 13% elastane.
BEYOND YOGA offers some absolutely wonderful products for women carrying children such as leggings, breathable tanks and tops, dresses, and loungewear. These products are designed to keep you comfortable beyond birth /into the 4th trimester. They even offer leggings for toddlers so you and your new bundle of joy can have matching outfits!
This maternity cardigan is only available in one color, winter white. Image courtesy of BEYOND YOGA.
The Cloud Cover Maternity Cardigan is the perfect gift for any mother since it keeps her and the baby warm and cosy. It comes in sizes XS to XL and is super breathable. The cardigan is made from boucle, a lightweight material with cashmere levels of softness.
This maternity crew pullover comes in 4 colors, vivid plum purple, forest green, nocturnal navy, and darkest night. Image courtesy of BEYOND YOGA.
The Featherweight Count On Me Maternity Crew Pullover is made from the wonderfully soft Spacedye material. It has long sleeves for extra warmth, thumbholes, a crew neckline, and is available in sizes XS to XL. Like many of the other Spacedye products from BEYOND YOGA, this pullover offers UV protection.
There are still many more categories of clothes that BEYOND YOGA has to offer, one of the most notable ones is the menswear section. Despite the brand’s focus on helping women feel more comfortable with their bodies, the creators of the brand still found the time and resources to branch out and bring that same level of care and quality to the male customer base. Here is an example of one of BEYOND YOGA’s menswear products:
This men’s crew tee is available in multiple colors including, nocturnal navy and port wine-ruby. Image courtesy of BEYOND YOGA.
The Featherweight Always Beyond Men’s Crew Tee brings the softness and comfort of BEYOND YOGA’s Spacedye fabric to menswear and it is amazing. Available in sizes XS to XL, this crew neck top provides its wearer with a relaxed fit. It is made in the USA using 94% polyester and 6% spandex. It will also provide the wearer with UV protection and moisture wicking.
The BEYOND YOGA brand also offers other products such as sleepwear, bike shorts, sweaters, and accessories. Why not take a look around their catalogue and their store page! The website even has sections dedicated to sales and gift guides. If you’re having trouble picking something to get you can always check out their best-seller section as well. Given the size of their catalogue and the quality of their products, it’s safe to say that Michelle and Jodi are definitely accomplishing their goals of providing women with high-quality, body-positive products.
Disclaimer: This is a collaborative post.
I love Beyond Yoga!
Jennifer
Curated by Jennifer
Great post Emma, these suits look and sound super. Thanks for sharing Jacqui x